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Vision and Mission
Ashima is a restaurant system specializing
in Mushroom Hot Pot. Currently there are 7
units throughout the country centred on Ho
Chi Minh and Hanoi with one unit in
Haiphong.
Vision of Ashima:
Ashima aims to be the number one in the
restaurant business. It focuses on quality
of food and service, not only in domestic,
but also in foreign markets.
Mission of Ashima:
Natural mushroom hotpot has helped Ashima to
achieve the distinction of being the most
professional in the food service industry.
Ashima understands fully that the only way
to survive and develop with one kind of
product is to be the best. So far, Ashima
has kept to this strategy and strongly
believes that it is the right way to go.
Ashima aims to be the first choice for the
customer when they think of mushroom hotpot.
Or we can say it slightly differently, “It
is the objective of Ashima to always bring
the highest quality food and service to the
customer and keep an image in their mind
that Ashima is always the best”.
Achievements
The unique product and service, of this new
restaurant model has resulted in the chain
expanding to 7 restaurants in 4 years. The
restaurants are mostly full, especially at
weekends. Ashima now is the leader in the
mushroom hotpot market and has created a
“mushroom wave” in Vietnam.
Ashima, with more than 1000 staffs in 7
restaurants currently, is the largest full
scale restaurant chain and has the most
impressive turn over in Vietnam. |
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