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1.It’s been 5 years since the
first Ashima restaurant opened in Vietnam.
Now, Ashima is not only the strongest brand
name in mushroom hot pot, but it has also
created the trend of mushroom eating in
Vietnam. We welcome applicants who would
like the opportunity to do business with us.
Recently, we have had many Franchise
applicants for Ashima Mushroom Hotpot both
from Vietnam and abroad.
2.Why an Ashima franchise?
2.1 A Strong brand name
Ashima is a brand name that conjures up
images of a ‘back to nature’ (you turn)
trend.
The positioning is: Oriental style, Premium,
Delicious and Healthy
Ashima is the top brand name in the mushroom
hot pot business in Vietnam
2.2 Operational
Efficiency:
-Food System: Ashima has 3 standards of food
served to customers to ensure consistency (
quality, quantity & appearance of the food
we serve)
-Service Procedures: all of the Ashima
restaurants follow the same service
procedures throughout the country.
-Logistical Supply: With two Central
Kitchens franchisees are serviced
professionally and efficiently wherever they
are having the benefits of bulk buying.
-Ease of Operation : Hot Pot is typically a
very easy to run operation requiring minimal
kitchen expertise
2.3 Customer care programs
-Loyalty Member card: 5% discount on food
and beverage for customers who have an
Ashima member card. For each 10,000 vnd,
customer can collect 1 point. The more
points you collect, the more benefits you
receive from Ashima
-Promotion programs: wine of the month, free
broth at lunch time, free gift on certain
occasions, etc.
2.4Profitable Operation
-The Ashima Mushroom Hot Pot Business Model
is not only easy to run but also highly
profitable making it one of the most
profitable chains in the country on a unit
to unit basis. |
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